Website Sneak Peak

If you've been around for a while you will have been on this journey with me before. If not, welcome to the chaos.

Drawgina started in 2020, that's right, she is a lockdown baby. The thing about lockdown babies (well this one anyway) is they don't know what normal looks like. I am a chronic over-thinker, which certainly doesn't help. Alas, we've arrived at Drawgina 2.0 and we're very happy about it.

The journey so far looked a little like this:

March 2020 - Drawgina is born

October 2020 - Rebrand & Rename - Providence Studio took over

March 2021 - Drawgina made a come back (soz Prov)

Jan 2022 - Drawgina 2.0 commenced

March 2022 - (what is it about March?) Drawgina 2.0 is going to launch.

So you may be thinking, is this person okay? What is wrong with her? etc etc which is why I'm going to explain a bit about the update, why I've done it, and what's different.

When I launched originally it was a very fun, very pink, very novice brand. At first it was exciting for me to just get my doodles and scribbles out, but over time as I realised I was able to actually sell my work to other human beings it started to feel disingenuous. Some of the things I was creating was in an effort to second guess what this customer base wanted, rather than drawing from the heart things that I also loved. That's when Providence Studio came in. It felt a bit more like my 'style' things I would have in my own home. It felt more authentic of the things I was drawn to. However (you knew there was going to be a but) I'd one too far in the other direction from where I began. The two brands were worlds apart.

I've come to realise that with art in the home I like serenity to counter the chaos in my mind. However, my art was more reflective of my colourful and chaotic mind and personality. Now, two years in, I've landed on what I think is a perfect happy medium between what I love to draw, and what I love to look at whilst still taking in all the things that are important to me.

The proudest thing about this updated version of Drawing is the fact I've been able to create products that answer three of my biggest priorities:

  • Quality

  • Sustainability

  • Affordability

There are two types of prints coming. The first is FSC Recycled Paper starting at £10 per print, and the second is the uber luxurious archival standard bamboo prints ranging from £20-24 for an A4.

Bamboo is one of the most sustainable products on the market as it's one of the fastest growing natural sources in the world. Being kind to Mother Earth whilst also achieving archival standard prints is something I'm so happy about. AND, at only £20. I've worked really hard to get this balance, so I hope you're as excited as I am.

That's the biggest change that's been made, other than the colours. It's still pink, green, and yellow, but this time using shades that feel a bit more like me. I love bright colours, so I didn't want to move too far away from the original colours, but this branding colour scheme is something I am proud to be part of. It's a bit of me, and that's exactly what my brand should be right? If I can't be in love with it, I can't expect anyone else to be.

So that's it, a sneak peak into the new brand and website.

We'll be launching soon so keep your eyes peeled and tell all your pals!

Loadsa love,

Drawg xxxxx

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